Great editorial response to the Jumbotron ad

The Times Square Jumbotron ad keeps trucking, and with it frustration from the medical and public health community. The American Academy of Pediatrics sent a letter to CBS Outdoors, asking them to pull the ad, to no avail. Rahul Parikh thinks it’s time to do more:

We in medicine need more than letters and passive education for parents on a website. What we really need are some Mad Men of our own. If you want guidance, look at what the folks at the the American Legacy Foundation have done with their anti-smoking campaign, The Truth. Who can forget the TV commercial where a truck pulls up to the headquarters of a tobacco company and teenagers jump out, carrying body bags? We need powerful and unforgettable messages that remind us what’s at stake here.

Have you heard the horrifying whoop of pertussis? Seen how meningitis kills and maims kids, or the painful, paralyzing rigor of every muscle in the body of a child with tetanus? Dear AAP, collect those sights, sounds and the true stories of kids injured by vaccine-preventable diseases and the parents who cried for them when they got sick. Then have the audacity to buy space on a jumbotron, right next to NVIC’s, or in a newspaper the day after Generation Rescue takes out another of its bogus ads. Tell the stories of those parents and children — if they’re still alive today — and make it clear that choosing vaccines means choosing health for kids, families and communities.

I agree with what Parikh is saying, but it’s still sometimes tough to get over my gut reaction to that kind of emotional advertising. He’s right that it can be effective where the simple scientific facts don’t work, but like Chris Mooney notes, it also has to be “presented in a context that doesn’t trigger a defensive, emotional reaction.” For those currently eschewing vaccines for their children, that could be tricky to do, but I wonder how many are true “fence-sitters” and not emotionally committed to an anti-vaccine stance? Those are the ones we really need to work with.

[Edited to add: Steven Novella has a great post up today that reminds us why this is such an important fight: Consequences].

CBS airs anti-vaccine Jumbotron ad

Via Skepchick, CBS will be airing ads from the National Vaccine Information Center and Mercola on the CBS Jumbotron in Time’s Square (NVIC announcement here). This, while there’s a measles outbreak in Minnesota (and another one being investigated in Utah), and we’re on the heels of the worst pertussis outbreak in generations in California. Shameful.

Hello,

I recently learned that CBS will be playing ads featuring misinformation by the National Center for Vaccine information Vaccine Information Center. These ads are misleading and potentially dangerous. Vaccine-preventable illnesses have had a resurgence in the past decade, and there currently is an ongoing measles epidemic in Minnesota. Pertussis cases (and deaths) hit a record high in California in 2010. Much of this increase in disease is due to unfounded fears about vaccination, pushed by NCVI, Mercola, and even your own Sharyl Attkisson.

Recently AMC theaters did not run similar anti-vaccine ads (http://getsatisfaction.com/amc_theatres/topics/remove_the_unfounded_anti_vaccine_message_from_your_ads). Until a similar solution is reached by CBS, I will boycott CBS TV shows and sponsors, and ask others to do the same. I am an infectious disease epidemiologist and have seen the dangers that can result from vaccine misinformation. Please do not be complicit in spreading these dangerous lies to your consumers.

Thank you,

Tara C. Smith, PhD

(Some other template language can be found here).

You can also sign the petition at Change.org, email CBS (jeremy.murphy@cbs.com, info@cbsoutdoors.com) and tweet @CBSoutdoors to let them know your thoughts on this development.