The development of a conspiracy theory

Interesting post today at, showing the evolution of a conspiracy theory akin to a game of telephone. Interestingly, it starts with an article in Wired by author (and former Scienceblogger) Johah Lehrer. Lehrer wrote an article on the effects of chronic stress on health outcomes, and one researcher’s work to develop something akin to a vaccine to mitigate the stress effects. Sounds reasonable, no?

Next, the Daily Mail picked up the article, and focused on the “stress vaccine” angle.

Finally, the folks at Alex Jones’ Prison Planet–who’ve never met a conspiracy theory they didn’t like–took the Daily Mail story and morphed it into a discussion of “brain eating vaccines,” and a government conspiracy to eliminate all emotions from an unknowing public (follow-up here, and they even have a third article bashing Lehrer. Impressive!

Now, I’m not necessarily blaming the Daily Mail as the intermediate in this. Yes, their story was certainly more sensational and less nuanced than the original Wired piece, but PrisonPlanet could also take the most innocuous story on any scientific breakthrough and make it out to be some kind of vast governmental-scientific-pharmaceutical plot. However, it does emphasize again the need to be aware of what’s going on out there in these corners of the internets–look how they encouraged their readers to manipulate Google so that “brain-eating vaccines” would trend on the site. This kind of thing is their bread-and-butter, and the fact is that “the facts” don’t always win converts to any scientific argument.

Addendum: several on Twitter pointed out this PhD comic, which succinctly summarizes the cycle.